The “7 Slight Edges” are the seemingly little things that make a big difference in the level of service you provide. These are from my 26 years of experience working with companies that are great at keeping their customers. In those years I have been up and down the Americas, back and forth to Moscow, back and forth to West Africa. And if I didn’t go there, companies came here to attend workshops I’ve led. I’ve worked with companies from South Africa, China, and Indonesia.
“7 Slight Edges” came from my desire to find what these companies did so well to keep their customers. As I researched these companies I asked myself a simple question, “What did these companies do to create a customer?” I noticed there were 7 things, little things that made a huge impact on retaining customers. Some companies excelled at a few but, the highly successful companies did all seven very well. Continue reading